June 15, 2006 – Emphasys Software (Emphasys), the industry leader in housing software solutions, announces its new marketing communications manager, Traci Pollock. Pollock joins Emphasys Software from Miami-Dade County government and brings to the company more than a decade of experience in integrated communications and administration. Her background encompasses a number of roles in areas of print, radio, public relations and government communications. Prior to joining Emphasys Software, she served as the director of Miami-Dade County Teen Court where she oversaw the operation of two offices, outreach and public relations efforts.
“Pollock brings to Emphasys a great perspective of being in a similar environment to our clients,” Emphasys Software President/CEO Mike Byrne said. “She will assist in increasing our effectiveness of our client communication through all points of interaction.”
Pollock operates from the company’s Miami-Dade location (Doral, Florida) and oversees all marketing communications responsibilities for Emphasys Software including advertising, public relations and special events planning. She holds a bachelor’s degree in journalism and master’s degrees in business administration (MBA) and public administration (MPA).
“Pollock will provide a comprehensive messaging approach that will focus on celebrating and communicating many of the positive things both Emphasys and our clients do on a daily basis,” Byrne continued. “So as we continue to serve as a viable partner in improving and shaping communities, Pollock will help us educate others on the great things our solutions are accomplishing in that endeavor.”
Emphasys Software is the leading provider of business software designed specifically for the public housing and housing finance marketplace. Its products are used by hundreds of agencies across North America and help manage more than 1.1 million of the 2.8 million HUD subsidized units nationwide. The majority of State housing finance agencies also rely on Emphasys Software to assist in the administration of Single Family and Multifamily programs. In addition to application software, Emphasys Software provides a full range of integration services from the initial requirements definition and workflow analysis through data conversion, training, go-live, and post-implementation phases. For more information about Emphasys Software and its products and services, visit www.emphasysworld.com.